Nature doesn’t give a fuck. And Nature, in all capitals because it seems to be a proxy for a larger entity here, didn’t give ChoBro 100 kcal. Google what a Calorie is. Wolfram alpha some conversions to Joules. ChoBro products are highly engineered, thoughtfully designed food units that benefit from innovations and technologies from across all fields of science – this includes growing crops, transportation, testing, and keeping food products safe to market.
Bananas are seedy and tasteless berries in the wild. Apples and strawberries are delicious because intensive ag breeding and integrated pest management. Pasteurization and fermentation are brilliant (see: cheese, beer). Natural flavors are chemistry – and solvents are absolutely central to process those stevia and monkfruit sweeteners. Romy knows about the adhesives used to seal those lids. There was a whole flashback scene about it.
Ughhhhhhhhhh. I feel so bad for every microbiologist and dairy farmer currently on billing. Like “Nature” magically pays vet bills.
A company that promotes opaque ”local’ crafting’ methods at the expense of the science it relies on is celebrating ignorance. The products have a limited shelf life now or in the zombie apocalypse. PRESERVATIVES WILL SAVE YOU, ChoBro.
And now, a calming photo to remind us where beer comes from:
There is still space available (and still time) to register for the 8-10 August session of our Introduction to California Plant Families Jepson Herbarium Workshop at UC Berkeley! Click on the hyperlinked Dipsacaceae mouse below or HERE for registration info.
Dipsacaceae mouse by our Workshop Coordinator. We’ll be learning about bracts of all sorts to learn and key plant families – involucres and involucels, spectaculars and receptaculars, cone bracts, cyathophylls, spathes, lemmas and paleas, and bractlets and bracteoles.